How popular is specialty coffee? Even if you don’t drink coffee, you must have heard of it. What exactly is “specialty coffee”? From coffee farmers to baristas, all must pursue high standards of quality. High-standard bean selection, superb roasting technology, and brewing technology. Erna Knutsen, the godmother of specialty coffee, used the term “Specialty Coffee” innovatively in the monthly magazine of “Tea & Coffee Trade Journal” in 1974.
She pointed out that only in the most favorable altitude, soil, and climate, can cultivate specialty coffee with a unique sapling flavor, this is also compared with the bulk of commercial low-cost blending coffee beans. Later, she and five others founded the Specialty Coffee Association of America in 1982, the word “specialty coffee” is known all over the world, it was not until 2000 that specialty coffee gradually entered the mass market from the niche market.
Like Chinese tea, coffee has been integrated into the traditional culture of some countries. From the initial roasting, grinding, brewing, and filtering of coffee beans, to the selection of coffee utensils and different blending techniques, all are very particular.
1. Ground coffee VS instant coffee, which one tastes better?
Instant coffee is a coffee beverage that has been extracted. Once flushed with boiling water, it will melt and there is no slag, so you can drink it directly. Instant coffee is divided into instant pure (black) coffee and 3 in 1 instant coffee, 2 in 1 instant coffee, the taste is prepared by the manufacturer in advance. Drinking instant coffee only needs to open its packaging, pour the powder inside into the cup, then pour the boiling hot water into it and stir, until all the powder is melted, you can drink directly.
Ground coffee, you need to grind the roasted coffee beans and extract them with the corresponding tools, which is what we call “brewed coffee”. There are many tools for making coffee, such as coffee machines, hand brews, French press pots, siphon pots, etc. For ground coffee, the coffee liquid will be obtained after being boiled, and it already has a strong coffee aroma without adding anything else.
Ground coffee retains more of the aroma, taste, and nutrition of the coffee beans themselves, instant coffee will lose some of these things due to the processing process, so there is no doubt that the taste of ground coffee is better than that of instant coffee.
Fresh green coffee beans are emerald green, the green beans must be roasted, ground into powder, and then brewed to become the coffee in our cup. If you don’t want to invest money and energy to roast and ground coffee, it is better to buy pre-ground roasted coffee beans, that is the roasted coffee beans have been ground into coffee particles or coffee powder before packaging, and they need to be filtered when you brew the coffee, to prevent coffee grounds from remaining in your cup.
Like Starbucks, the largest coffee chain in the world also sells pre-ground coffee beans of different roasting and grinding degrees. In the latest coffee market research of RESEARCH AND MARKETS, it is pointed out that during the period 2017-2021, the global roasted and ground coffee market will grow at a compound annual growth rate of 5.94%.